FB Solution - Bakery Facilities Limited. Unit 2201, 22/F, Tsuen Wan Industrial Centre. 220-248 Texaco Road, Tsuen Wan, New Territories, Hong Kong


FB Solution-香港新界 荃灣德士古道220-248號荃灣工業中心22樓2201室


Bakery Facilities Food Trading (Shenzhen) Company Limited Room 2302, Cun Jin Building, No 3005, Dongmen Nan Road, Luohu district, Shenzhen


法念食品贸易(深圳)有限公司 深圳市罗湖区东门南路3005号寸金大厦2302室

Hong Kong / Macau


October 2, 2019

Sandwich market, a growing potential in Hong Kong

Western meals emerged since Hong Kong became a British colony. Western food culture has become popular. In 1930, a new term emerged in Cantonese to designate local restaurants serving Western-style dishes (do you know the term “Cha Chaan Teng”?).

Growing more and more popular in the heart of Hong-Kong people, for their Western touch but also for their affordability. On their menu: soft drinks, ice-creams, pastries but also sandwiches! To keep fair prices and please these customers, most of them were choosing locally sourced ingredients for their fillings: featuring, for the most classic ones, eggs, ham or beef. In the 1970’s, sandwiches became even more popular to Hong Kong consumers, having it on a daily basis, on-site or to take-away. Even today the sandwich industry is still growing in Hong Kong and represents a big part of the to-go food market.

Healthy living is a hot topic in Hong Kong recently. In a report dating from April 2018, Nielsen – the British data and measurement firm, more than 50% of Hong Kong consumers state they are health conscious and serious about maintaining their health. It is reflecting that consumers are getting more discerning and caring about their health and well-being. They are willing to spend more money on food made with high quality and healthy ingredients. Not only looking for a satisfying meal, they also crave for new items, original recipes, hot dishes to share about!  The trend is going towards new and original gourmet sandwiches – with creative, freshly made, pairing with high-quality ingredients, out of the boring traditional recipes.

It’s not always simple to implement new recipe within your team. Yet sometimes, all it takes is a different bread. Change the bread and offer something new to your clients: a sourdough bread for more complex flavors? A healthy twist with our Nordic bread full of seeds? A soft texture with our So-Moelleux range?

Discover our bread solutions by Bridor – ready to bake and artisanal alike – just here, and bring a fresh touch to your sandwich menu!

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